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Point of Difference

Stand out from the crowd

Introduction and basics
In a crowded marketplace, products that stand out get noticed. Differentiation is the term given to the positive way in which a company's product differs from its competitors.
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Brand Fundamentals

Importance of good branding

Introduction and basics
Strategically, branding is at the very heart of your business, unconsciously impacting every conversation, interaction and opportunity every day.
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Be the best in the world

Define your world

Introduction and basics
There are now a million micro markets. You define the world you want to work in. Best is subjective and local.
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