Enhancing communication efficiency to maximise results
Guides / Processes
Having a good working relationship with one can be very beneficial for you and your business, saving time and money. Learning how to communicate with a designer will improve everyone’s experience, especially if saving money is your priority.
M.A.G.I.C. mnemonic has become a significant test for us here at Connexxions Brand & Media. As such, below we share an insight into how the idea of M.A.G.I.C. was formalised in the first few months after we formed in 2009.
This article outlines the steps we took, working together with a group of ninety 11–15yr olds over a 10 month period, to define the school's brand – its big idea, point of difference, values and mission. This is a good read for anyone interested in understanding the early stages of brand development.