The Library

/ guides


Brand Playbook

How your business will benefit from a brand guide

Guides / Processes
A Brand Playbook defines the acceptable uses of your logo, colour palette, font choices, photography style, and tone of message across all online and offline mediums.
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Working with your graphic designer

Enhancing communication efficiency to maximise results

Guides / Processes
Having a good working relationship with one can be very beneficial for you and your business, saving time and money. Learning how to communicate with a designer will improve everyone’s experience, especially if saving money is your priority.
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Great branding

What makes a good brand?

The Connexxions philosophy
Is it even possible to measure whether or not your company's brand assets have the potential to be a great and enduring brand in the hearts and minds of your customers?
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Trademark Registration

How to trademark your assets

Guides / Processes
Find out how we can help you protect the value of your brand assets through the process of trademark registration.
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M.A.G.I.C.

Our mnemonic

The Connexxions philosophy
We've developed the mnemonic – M.A.G.I.C. – to help highlight the five key attributes which great brands have in common.
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The Brand Creation Cycle

Strong brands improve sales

Guides / Processes
The Brand Creation Cycle outlines the stages that businesses typically move through to successfully motivate consumers to start a meaningful relationship.
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M.A.G.I.C. Origins

The story behind our mnemonic

Definitions and meaning
M.A.G.I.C. mnemonic has become a significant test for us here at Connexxions Brand & Media. As such, below we share an insight into how the idea of M.A.G.I.C. was formalised in the first few months after we formed in 2009.
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The creative process

Discover, define, design, develop and defend

Guides / Processes
We offer a range of services to support each stage along the brand development journey.
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Point of Difference

Stand out from the crowd

Introduction and basics
In a crowded marketplace, products that stand out get noticed. Differentiation is the term given to the positive way in which a company's product differs from its competitors.
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Brand Fundamentals

Importance of good branding

Introduction and basics
Strategically, branding is at the very heart of your business, unconsciously impacting every conversation, interaction and opportunity every day.
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When should I invest in a website?

Now! Always ...

Guides / Processes
Assuming you're forward looking, then now is the best time to consider investing time and effort in your website.
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Which website platform should I choose?

The best one ... :-/

Guides / Processes
An introduction to promoting your business online. The second of a two part presentation for the community at the Curious Lounge in Reading, UK.
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Be the best in the world

Define your world

Introduction and basics
There are now a million micro markets. You define the world you want to work in. Best is subjective and local.
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Website briefing guide

Planning ahead

Guides / Processes
This page will help guide you through the process of how to brief the designer that is going to build your website.
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Larkmead brand workshop

Getting to the Big Idea

Guides / Processes
This article outlines the steps we took, working together with a group of ninety 11–15yr olds over a 10 month period, to define the school's brand – its big idea, point of difference, values and mission. This is a good read for anyone interested in understanding the early stages of brand development.
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Shop-fitting design guide

How to plan your interior design needs

Guides / Processes
The role Connexxions provide is to help customers visualise their ideas and vision into the technical language that the construction team can understand, cost against and work to.
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