3D model animations:

Gazelle Wind Power


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The client requirement was to create a 3D model for generating a wide range of visual assets. This would be an animated artist’s impression of this groundbreaking technology and would also provide a set of b-roll animations to become feature sequences, visual elements (static or animated) for presentation and explanatory purposes. The need was to make it look realistic and demonstrate its scale to help people understand the vast size of the platform. It also helped to establish the branding on the platform so that the logo and the platform begin to be widely seen together. We worked directly with engineers throughout the project to maintain accuracy and there were several review stages. The model includes numerous sub-models to illustrate details such as fences and air-con units. For the animation, step-by-step storyboards were created. Renders were prepared for day, night and different weather conditions. There were experiments with wave movements.

  1. The animation
    1. Step by step storyboards are created
    2. Renders for day, night and conditions
    3. Experiments with wave movement
    4. Fly-throughs to meet the needs of the video storytelling
    5. Drama combined with realism

Main animation

to demonstrate the scale, innovative design and features of the platform


Storyboard

art direction for the animator


Detailed step-by-step storyboards were given to the animator and many different iterations were produced. Experiments were produced to simulate different wave movement and day or night conditions. The final animations needed to combine drama with realism. The initial versions were produced in low res or wireframe form.


B-roll animations

to explain and illustrate specific points


Part of the final use of the animations was to be featured in a video that showcased the Gazelle platform. This video was then edited into different sections to illustrate different qualities of the platform, the production process and also the scale of the need.