What's in a name?:

Name and identity creation

show info
hide info

What’s in a name?

You may be surprised by how much work is involved in creating a name for a company, organisation or product.

There are lots of strategies that can be used when creating a name. You can:
use acronyms
merge existing words
get inspiration from mythology and literature
use foreign words
use all, or part of, your own name
take a look at a map
partner with another company
alter already existing words.

Also, there are the other things to consider such as:
how does a name sound
how does it look
how does it fit with the current marketplace
is it memorable

This case study give a selection of the names that we have created.